Me too, had to google this to confirm the gist. Although, I haven’t gone past chapter 2 of this book but so far, it been an eye opener.
The guys that took the courage to start selling glasses online (Neil and 3 other friends ) weren’t discouraged even when they had the obvious constraint that people wouldn’t buy glasses online because of the need to test them before purchase.
Even as a student, Neil and his friends didn’t give up on Warby Parker , they were also smart enough not to throw all their eggs in one basket but pursue other things while still giving the idea their idea of selling glasses on line a push. They all got internship jobs during their summer break and still went ahead to seek for employment after graduation. Just so they have something to fall back on. I’ve learnt to give other ideas a push.